We are boutique commercial advisors for self-published game developers. We believe games are for life, not just for launch.

We help with every aspect of publishing: life cycle management, long-tail revenue growth, go-to-market planning, and more.

A few of our trusted partners….

“Caboodle are fantastic and I trust them to manage our business and publishing at SUPERHOT. They’re dependable and adaptable and always a pleasure to work with.
10/10 would Caboodle again!”

Tom Kaczmarczyk, Co-Founder, SUPERHOT

Caboodle is run by Alastair Hebson and Fernando Rizo, a couple of massive game biz nerds who have been in senior roles in game design, development and publishing for most of this century.

Say hi anytime to alastair@caboodle.games or fernando@caboodle.games.

"Caboodle helped us find direction and gave us friendly guidance to go from making small steps to big leaps. They're respectful, reliable, and pragmatic. We love working with Caboodle.”

Catobyte, creators of Super Bunny Man